All posts tagged: the arts

Long Tail Sessions, Vol. 8—Wednesday, November 1, 2017 with Gina Luciani

Hi everyone! This week, I was thrilled to have flutist Gina Luciani join me for the latest edition of the Long Tail Sessions. We had a great discussion about building a social media presence, her career path, and ways you can develop your own following online. Here’s the interview: Gina also helped me pull together the latest Long Tail Sessions Spotify Mix. Included on the mix are some of Gina’s favorite artists, along with some of my own hand picked music. I hope you enjoy. Here’s where you can find Gina: https://www.ginaluciani.com/ https://www.youtube.com/user/ginaluciani https://www.instagram.com/ginaluciani https://twitter.com/GinaFlute About The Long Tail Sessions: Last winter, I traveled from LA to NYC on a Virgin America flight and loved that the in-flight entertainment featured musicians in alphabetical order. At first, I found it jarring to see Beethoven next to the Beatles, but then I thought “Of course they’re featured side-by-side, that’s how we enjoy music these days.” With this in mind, I’m pleased to present a weekly series of playlists dedicated to those of us who are not genre specific …

Career planning for artists: Why a three year plan of action is the new ten.

What do you see yourself doing in five to ten years? That’s a big, important, overwhelming question. In my experience, five to ten years is too long of a runway to come up with a concrete plan of action. Think about all of the things you’ve done over the last five to ten years. You’ve likely had some major life changes in that time. Planning that far into the future isn’t really a productive exercise in our fast paced world. When I advise artists, instead of asking them to map out the next ten years, I ask them to picture their ideal career in three years. Three years gives my clients enough time and space to think about what they want to do, come up with a plan, and act on it. Here are some steps you can take to come up with a strategic plan for your life and career: Forget the pathways that have been prescribed to you — To start any strategic planning process, I always encourage artists to consider the variety of …

What is an hour of your time actually worth from a Work Life Balance Perspective?

It’s a funny thing, time. We never seem to have enough of it, especially when pursuing an art form that is defined by a fleeting moment in our lives. One minute we’re on stage pouring our heart out for an audience, the next, we’re on the way home, thinking about the next performance. Our work leading to that intensive moment of artistic output causes us to value the time we have even more deeply. Hours and hours of work for a performance, and then it’s over as quickly as it began. Earlier this week, I wrote about strategies to determine the value of an hour of your time, but thinking about your work from a financial prospective is only one part of defining that value. Part of the reason so many artists face burn out in their playing is that, often, they wind up in situations that are not artistically satisfying. Compound that with the fact that it takes them away from family, friends and time for themselves, and the work becomes infinitely more frustrating. …

Announcing the Launch of the Colburn Fortissima Project!

On Saturday, the Colburn office of Community Engagement and Career Development will launch the Fortissima Fellowship. Designed and implemented by Jazmín Morales, Fortissima is an artistic and leadership development fellowship for young women of color in classical music. The program provides private instruction and leadership development training to a cohort of young women of color with high ability on their instrument and an interest in pursuing a career in music. The program will bridge gaps in the pipeline of music training by providing critical tools that are otherwise inaccessible to many young women of color studying music — specifically, private instruction, which can be extremely cost prohibitive even for middle class families, and leadership development training, which is often overlooked, yet imperative for young artists of color who have to advocate strongly for themselves in order to succeed — so that they may thrive in a competitive environment like a collegiate conservatory of music, and eventually, a professional orchestra. Fortissima fits well with the programmatic offerings currently offered at Colburn. For the past six years, …

Financial Stability: What is an hour of your time actually worth?

One of the biggest challenges you will face as an artist is attaining financial stability. It is very possible to find financial stability, but nobody seems to share strategies for thinking about how you go about developing a sustainable career. The Challenge I get it. I know that quite often, you find ourself taking work that is both artistically and financially beneath you, which is frustrating because it takes you away from the work in which you are most passionate. The result is that often, your art becomes uninspiring and unfulfilling. Instead of blindly taking every opportunity that comes your way, the challenge is to crunch the numbers and set some basic limits to what you will and won’t take. Let’s dig in a little on some strategies you can use as you work to establish the value of an hour of your time. Process In this world, knowledge is power. I’ve created this spreadsheet to help you out. Click on the link to create a side by side comparison of your jobs, including all artistic and non-artistic …