All posts tagged: entrepreneurship

Launching a new ensemble, organization, or business? Read this, Part III. Developing your Concept.

For the past few days, I’ve written a step by step process for how I would go about launching a new ensemble, organization, or business. Today, I’m going to give you some thoughts on how to develop that great idea you came up with during the first two posts. Continue divergent thinking and brainstorming. Now that you have gathered a few good ideas to pursue, brainstorm ways you can develop a solution to your idea or the beginnings of a vision for your ensemble. Continue to think broadly, but begin to strategize how you can create tangible, achievable goals to meet the need or demand you are addressing.  Tip: Think of specific benchmarks over the next year to help you develop and achieve your idea. Think about 3 month, six month and twelve month goals.  Now that you have a few ideas in which to pursue, it’s time to see how your network responds to the concept.  Tip: Do not be afraid of someone else stealing your idea. The information you get from asking what your network thinks …

Launching a new ensemble, organization, or business? Read this, Part II. The Inception of a Good Idea.

Now that you’ve taken a little time for self-exploration, the challenge becomes this: What makes an idea a good one? As humans, it’s in our DNA to muse about ways to make the world a better place. Some of us are even driven to take the step towards developing that idea into a new ensemble, organization or business. The trick is to develop your creative ideas with a marketplace in mind. First, a few rules as you develop your ideas: Do this work with the knowledge that someone else has probably already thought of your idea. I have had countless meetings with individuals who are convinced that they have an idea nobody has thought of before. This is probably not true. Your job is to consider what makes your unoriginal idea unique to others.  Tip: You’re reading this post right now but I’m one of hundreds, maybe thousands of people who set out to help others bring their ideas to life.  Why did you choose to read this post instead of others? I hope it’s because something in my …

Launching a new ensemble, organization, or business? Read this, Part I. Start with You

One of the most common questions I get as I mentor artists is how to successfully launch a new ensemble, socially relevant organization, or business. Today, I’m launching a series of “how to” posts designed to help you create and develop your great ideas. These posts will give you the tools to bring your great ideas to life and provide a systematic approach to developing creative solutions to the problems we face in our 21st-century world. Rules: Don’t pay to learn about entrepreneurship.  Learn by doing. In the world of new venture creation, flexibility and context reign supreme. Work with people outside your discipline. Don’t be afraid to fail. Goals: These posts will help you: Develop ideas that use community-based partnerships and principles of social entrepreneurship to change the direction of the business and arts fields. Create sustainable programs that last long after you implement your ideas. Begin at a grassroots level, then work to reach a broad audience. Be socially empathetic and concerned about how you can make a positive difference in the world. Create …

Hack Music LA, The LA Phil, and Finding Relevance

Over the weekend, I had the pleasure of mentoring students and serving as a fist round judge for Hack Music LA, a Los Angeles Philharmonic sponsored event that brought students from a multitude of backgrounds together for 48 hours of work to compete for prizes through a new venture competition. The weekend was filled with talks, workshops, mentorship and ultimately, a chance to pitch an idea to a panel of judges. Students self-selected into inter-disciplinary teams, based on their particular interest. From there, they were given time to quickly develop their ideas. It was incredible to see the diversity of thought that came when musicians, entrepreneurs, gamers and coders mixed together to work on a common goal. Lead by Kathleen Stetson, a graduate of the New England Conservatory and MIT, and Shana Mathur, Chief Marketing Officer at Los Angeles Philharmonic, the event was another effort in a long line of amazing initiatives pushed forward by the Phil in order to allow them to continue to be at the forefront of influence, innovation and relevance. In a field …

What is the point of Arts Entrepreneurship?

Over the past decade, I think Schools of Music have answered that question in this way: Arts Entrepreneurship helps our students find success in the field. Academia has long placed an emphasis on outcomes based learning that prepares students for success. But what if those proposed outcomes aren’t preparing students for the field, or worse, they’re preparing students for a field that doesn’t exist? Since the economic downturn in the mid-2000’s (and probably longer), defining student success has been plaguing institutions of higher education because the degrees offered don’t necessarily accommodate the available jobs in the field. This is particularly true in the arts, where over-saturation is rampant and even those who manage to find work find themselves underpaid, and often undervalued. In an effort to counterbalance this trend, a large number of institutions have adopted arts entrepreneurship programming, rooted in the idea that if students can use their talents as a force to generate wealth on an individualized basis, they will dramatically improve their chances of landing a job when they graduate. I believe …