All posts tagged: strategy

Long Tail Sessions, Vol 11–Wednesday, December 6th with Vijay Gupta

This week, I had the pleasure of interviewing Vijay Gupta, friend, Violinist with the LA Phil and Founder of Street Symphony. In our discussion, we cover the work Vijay has been up to with Street Symphony, his upcoming Messiah Project at the Midnight Mission on Skid Row and a growing partnership we’ve created between Colburn and Street Symphony.   In addition, Vijay has contributed an amazing Spotify Playlist for you, as well as a few recommended books and resources to help you in your life and career. Enjoy! Here’s where you can find Vijay: Facebook Instagram Twitter Street Symphony Website About The Long Tail Sessions: Last winter, I traveled from LA to NYC on a Virgin America flight and loved that the in-flight entertainment featured musicians in alphabetical order. At first, I found it jarring to see Beethoven next to the Beatles, but then I thought “Of course they’re featured side-by-side, that’s how we enjoy music these days.” With this in mind, I’m pleased to present a weekly series of playlists dedicated to those of us …

8 steps artists can take to achieve their three year strategic plan.

Yesterday, I wrote about ways artists can create a three year strategic plan. Here are eight steps to take your ideas from planning to action. Set Incremental Goals—Take the strategy statement you created from the previous post and start to set some goals for how you will accomplish the work over the next three years. I like to think in quarters over three years because your goals become more attainable when you split them up. That means that you have 12 checkins with yourself to see if you’re accomplishing your established goals. Set Categories—I would suggest breaking down your goals into three buckets: Work/Life Balance Goals, Financial Stability Goals, and Artistically Fulfilling Work Goals. Within each category you might have 3-5 goals you’d like to accomplish. Write them beneath each category. Set Benchmarks—For example, instead of saying “I’d like to have more artistically fulfilling gigs in three years,” say “By July of 2018, I’d like to have a minimum of three more artistically satisfying performance opportunities.” This gives you a way to evaluate how you’ve done …

Career planning for artists: Why a three year plan of action is the new ten.

What do you see yourself doing in five to ten years? That’s a big, important, overwhelming question. In my experience, five to ten years is too long of a runway to come up with a concrete plan of action. Think about all of the things you’ve done over the last five to ten years. You’ve likely had some major life changes in that time. Planning that far into the future isn’t really a productive exercise in our fast paced world. When I advise artists, instead of asking them to map out the next ten years, I ask them to picture their ideal career in three years. Three years gives my clients enough time and space to think about what they want to do, come up with a plan, and act on it. Here are some steps you can take to come up with a strategic plan for your life and career: Forget the pathways that have been prescribed to you — To start any strategic planning process, I always encourage artists to consider the variety of …

Announcing the Launch of the Colburn Fortissima Project!

On Saturday, the Colburn office of Community Engagement and Career Development will launch the Fortissima Fellowship. Designed and implemented by Jazmín Morales, Fortissima is an artistic and leadership development fellowship for young women of color in classical music. The program provides private instruction and leadership development training to a cohort of young women of color with high ability on their instrument and an interest in pursuing a career in music. The program will bridge gaps in the pipeline of music training by providing critical tools that are otherwise inaccessible to many young women of color studying music — specifically, private instruction, which can be extremely cost prohibitive even for middle class families, and leadership development training, which is often overlooked, yet imperative for young artists of color who have to advocate strongly for themselves in order to succeed — so that they may thrive in a competitive environment like a collegiate conservatory of music, and eventually, a professional orchestra. Fortissima fits well with the programmatic offerings currently offered at Colburn. For the past six years, …

One Big Secret to a Sustainable Arts Organization: Stop trying to take over the universe with your ideas.

  Over the past decade, I have observed the Walmart mentality permeate the zeitgeist of our field. Build a large, national business or organization and you will have a path to sustainability. Many arts leaders, particularly those who are just starting their organizations, come to me with the vision of scaling an idea nationally, or even internationally. The thought is that if they could just scale an artistic project or organization, they would find long-term programmatic and financial stability. There are three large issues that I see passionate arts leaders missing as they build their organizations: They don’t have a strategy for building a staff before pushing forward a vision for a national organization. While there may be potential for an entity to grow and have a real impact nationally, leadership must develop a strategy for building a staff along with the organizational mission and vision. Absent this strategy, leadership is put in a position of taking on more responsibility than they are able, dramatically impacting the organization’s ability to scale. Arts organizations with ambitions to …